https://georgegremin.com georgegremin Mon, 19 Aug 2024 14:55:32 +0000 https://georgegremin.com en https://georgegremin.com/Index Tue, 25 Jan 2022 08:18:53 +0000 georgegremin https://georgegremin.com/Index George Gremin https://georgegremin.com/George-Gremin Thu, 27 Jan 2022 12:35:43 +0000 georgegremin https://georgegremin.com/George-Gremin George Gremin Human Hello, hi, Guten Tag, привет, yo!Advertising meets tech ™ I am Creative Director based in London and have a long knowledge of working with human beings.&nbsp; My genealogy test said I am 80% Baltic Region, 18% Celtic, 1% West Asian and 1% Balkan. I have blond hair, blue eyes and I like GIFs, photography, books, music, films, space, halloween, beer, art, cars, Bowie and Bigfoot.My mum used to live with Lemmy from Motörhead and I hate spiders. I am currently at US based ad tech company Semrush Adobe, specialising in creating human narratives around AI software and product development&nbsp;🤖✨ Below are the agencies in cities I've lived and worked in:LONDON:Semrush Adobe Droga5MotherAMVR/GA McCann Ogilvy BERLIN:Heimat&nbsp; VCCPJvMTBWA WorldwideS&amp;S BBDO LOS ANGELES:R/GAAcknowledged by Cannes, FWA, Awwards, Campaign, D&amp;AD et al. https://georgegremin.com/BEATS-by-DRE Tue, 25 Jan 2022 08:18:54 +0000 georgegremin https://georgegremin.com/BEATS-by-DRE BEATS by Dre Global CampaignR/GA BEATS by Dre: Rugby Word CupThe Game Starts Here was a multi platform brand campaign co-created at R/GA London &amp; LA, which started with three epic films. Seeded through digital content and social activations we told the story of how the game begins far away from the glare of stadium lights.Results: The brands most watched and shared sports campaign and the most successful RWC campaign globally to date.Total online interactions 663million, 32million views, fan growth 454K and sales rose 25%Films directed by André Stringer New Zealand France England OOH Campaign&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d8c5cfde3dab9f71776de7ddf274bd86662f7c80ca5c07c414290393bccb3153/TGSH_Hero_Shots_01.jpg" data-mid="216866055" border="0" src="https://freight.cargo.site/w/1000/i/d8c5cfde3dab9f71776de7ddf274bd86662f7c80ca5c07c414290393bccb3153/TGSH_Hero_Shots_01.jpg" /> <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/f488d5d3853b9b6613602b13868c99b85f111a485c695d161b3f36ffd83fa234/Beats_FRA_231115_1000_1000.jpg" data-mid="131472016" border="0" src="https://freight.cargo.site/w/1000/i/f488d5d3853b9b6613602b13868c99b85f111a485c695d161b3f36ffd83fa234/Beats_FRA_231115_1000_1000.jpg" /><img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/fe00d9856706873372732683e87791b53b589b592a534b28537353e8ded120c5/Beats_NZ_231115_1000_1000.jpg" data-mid="131472010" border="0" src="https://freight.cargo.site/w/1000/i/fe00d9856706873372732683e87791b53b589b592a534b28537353e8ded120c5/Beats_NZ_231115_1000_1000.jpg" /><img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/c6c20569f2a5c7ab40a86d437b90aa30ab2a4c22e39a9c08a0c985f61023af9a/Beats_ENG_231115_1000_1000.jpg" data-mid="131471991" border="0" src="https://freight.cargo.site/w/1000/i/c6c20569f2a5c7ab40a86d437b90aa30ab2a4c22e39a9c08a0c985f61023af9a/Beats_ENG_231115_1000_1000.jpg" /> My tactical OOH created for the final and displayed on the biggest poster site in the world. Times square in New York. <img width="1000" height="500" width_o="1000" height_o="500" data-src="https://freight.cargo.site/t/original/i/797d0379a62ca84a611919e6a222cb379f014eed07392981cf93f2e211f97dab/J315620_AU_vs_NZ_TW_1024x512_1_1000_1000.jpg" data-mid="131472120" border="0" src="https://freight.cargo.site/w/1000/i/797d0379a62ca84a611919e6a222cb379f014eed07392981cf93f2e211f97dab/J315620_AU_vs_NZ_TW_1024x512_1_1000_1000.jpg" /><img width="1920" height="813" width_o="1920" height_o="813" data-src="https://freight.cargo.site/t/original/i/e99a317e86b379cad5ea1a1e3b03f01614e70a48b8b5d5c2daa238abf99775d7/TGSH_OOH_01.jpg" data-mid="221077872" border="0" src="https://freight.cargo.site/w/1000/i/e99a317e86b379cad5ea1a1e3b03f01614e70a48b8b5d5c2daa238abf99775d7/TGSH_OOH_01.jpg" /> https://georgegremin.com/Smart Tue, 25 Jan 2022 08:18:54 +0000 georgegremin https://georgegremin.com/Smart Smart Music Video OOH BBDO Berlin Smart Car: Soundscapes I always wanted to make a campaign for an automobile brand and Deutschland, the home of das autobahn was the perfect place. However, I didn't expect to make three music videos and some fly posters not featuring any cars at all. The idea was to use street musicians as the vehicle in representing smart cars brand mission of easing city life. So we created some 90s MTV style films.&nbsp;Directed by Adriaan Louw. <img width="1600" height="2262" width_o="1600" height_o="2262" data-src="https://freight.cargo.site/t/original/i/e7c68d2b0db5db12d201ce662b02606a022a9d0308fc5bd0aa8c27621bc7756c/smart-poster4_1600_c.jpg" data-mid="131482182" border="0" src="https://freight.cargo.site/w/1000/i/e7c68d2b0db5db12d201ce662b02606a022a9d0308fc5bd0aa8c27621bc7756c/smart-poster4_1600_c.jpg" /> <img width="900" height="1273" width_o="900" height_o="1273" data-src="https://freight.cargo.site/t/original/i/2bbc5f4034c5dfa8bb1faa8292d442e6bee09f6cccbb24bdaf90f57f6cb2cc83/smart-poster1_1600_c.jpg" data-mid="219403918" border="0" src="https://freight.cargo.site/w/900/i/2bbc5f4034c5dfa8bb1faa8292d442e6bee09f6cccbb24bdaf90f57f6cb2cc83/smart-poster1_1600_c.jpg" /> <img width="1600" height="2262" width_o="1600" height_o="2262" data-src="https://freight.cargo.site/t/original/i/bc28f557cd735ceeec7edf8ba1dd9d77e9e62f0be4466f94b3824b10b1b97d9b/smart-poster3_1600_c.jpg" data-mid="131482198" border="0" src="https://freight.cargo.site/w/1000/i/bc28f557cd735ceeec7edf8ba1dd9d77e9e62f0be4466f94b3824b10b1b97d9b/smart-poster3_1600_c.jpg" /> https://georgegremin.com/BEATS-by-DRE-1 Tue, 25 Jan 2022 08:18:54 +0000 georgegremin https://georgegremin.com/BEATS-by-DRE-1 BEATS by DREContentSeries Press R/GA BEATS by Dre: La Cuisine des Cavernes with Sébastien ChabalMade at R/GA London and part of the&nbsp;#TheGameStartsHere campaign, we turned rugby legend Sebastien Chabal into a chef and created his very own cookery show where he destroyed his rivals. In the classic French way. Cooking them.Seeded online with each episode premiering on Canal+ on French TV.Result: Over 3.5 million views on youtube and selected amongst the Best Thing Seen on French TV for that year. Bon.&nbsp;Roast Beef Kiwi Smoothie Smoked Springbok Wallaby Meatballs Tactical press ad for the final, which was faetured on France's most read sports newspaper L'Equipe's back cover. <img width="1000" height="1414" width_o="1000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/2c0809bbd0cefad40842cc280dd3d19ef420c4435e51b61a4e96cc49f70fceb5/Beats_RWC_Chabal_KV_ENG_1000_1000.jpg" data-mid="131475985" border="0" src="https://freight.cargo.site/w/1000/i/2c0809bbd0cefad40842cc280dd3d19ef420c4435e51b61a4e96cc49f70fceb5/Beats_RWC_Chabal_KV_ENG_1000_1000.jpg" /> https://georgegremin.com/Qiddiya Mon, 19 Aug 2024 14:55:32 +0000 georgegremin https://georgegremin.com/Qiddiya Qiddiya Film Droga5The stage from another world is being built in this world.&nbsp; Qiddiya city is Saudi Arabia's new capital for entertainment, sport and culture and is the worlds first city built purely for play. Over looking this city is the other-worldly performing arts space, so it made sense to abduct future performers. The film directed by Steve Ayson.The building T <img width="960" height="492" width_o="960" height_o="492" data-src="https://freight.cargo.site/t/original/i/605100490d53bfa094a8bb1d09dbd816be1536f9514237196f22a284dfc37750/QPAC1.jpg" data-mid="240414481" border="0" src="https://freight.cargo.site/w/960/i/605100490d53bfa094a8bb1d09dbd816be1536f9514237196f22a284dfc37750/QPAC1.jpg" /> <img width="960" height="514" width_o="960" height_o="514" data-src="https://freight.cargo.site/t/original/i/6fa1f44ec679fe895cdfdc3ec97564e20889120bcf28fe7009323c6b972fe226/QPAC5.png" data-mid="240414484" border="0" src="https://freight.cargo.site/w/960/i/6fa1f44ec679fe895cdfdc3ec97564e20889120bcf28fe7009323c6b972fe226/QPAC5.png" />Which I didn’t design &nbsp; https://georgegremin.com/Justerini-Brooks Tue, 25 Jan 2022 08:18:55 +0000 georgegremin https://georgegremin.com/Justerini-Brooks J&amp;B OOH Press Mother Justerini &amp; BrooksPress and Poster campaign for the whisky brand Justerini &amp; Brooks created at Mother London for France.French law dictates you can't show or say anything with alcohol. So by turning this problem into a solution we created images out of words that described the product, brand story and taste.Cheers. Prost. Santé.&nbsp; <img width="1600" height="2072" width_o="1600" height_o="2072" data-src="https://freight.cargo.site/t/original/i/30bb62141de48dc99683aa1ed5f57b1761ec4f752741847c9a2bd4778f4810a3/1_1600_c.jpg" data-mid="131482648" border="0" src="https://freight.cargo.site/w/1000/i/30bb62141de48dc99683aa1ed5f57b1761ec4f752741847c9a2bd4778f4810a3/1_1600_c.jpg" /> <img width="1600" height="2399" width_o="1600" height_o="2399" data-src="https://freight.cargo.site/t/original/i/9fb6a88a23b9a39ecb0547729b92eed76f520a6b94783d7d00e4d239762297d1/2_1600_c.jpg" data-mid="131482699" border="0" src="https://freight.cargo.site/w/1000/i/9fb6a88a23b9a39ecb0547729b92eed76f520a6b94783d7d00e4d239762297d1/2_1600_c.jpg" /><img width="1600" height="2399" width_o="1600" height_o="2399" data-src="https://freight.cargo.site/t/original/i/7e9afdba84cba5cfce60d22997666347a374f4f6714026d154c728323fa4a434/3_1600_c.jpg" data-mid="131482742" border="0" src="https://freight.cargo.site/w/1000/i/7e9afdba84cba5cfce60d22997666347a374f4f6714026d154c728323fa4a434/3_1600_c.jpg" /> <img width="1600" height="2397" width_o="1600" height_o="2397" data-src="https://freight.cargo.site/t/original/i/a0f2a21734af6c3097357eb4f9da99ee7666ba3903c469f6cfca81d802c4b722/4_1600_c.jpg" data-mid="131482760" border="0" src="https://freight.cargo.site/w/1000/i/a0f2a21734af6c3097357eb4f9da99ee7666ba3903c469f6cfca81d802c4b722/4_1600_c.jpg" /><img width="1600" height="2397" width_o="1600" height_o="2397" data-src="https://freight.cargo.site/t/original/i/5231bdbc97a53e28c1f7bc9db88a82ca72cbe44dce05f73ba11ce108fa21006f/5_1600_c.jpg" data-mid="131482771" border="0" src="https://freight.cargo.site/w/1000/i/5231bdbc97a53e28c1f7bc9db88a82ca72cbe44dce05f73ba11ce108fa21006f/5_1600_c.jpg" /> <img width="1600" height="2397" width_o="1600" height_o="2397" data-src="https://freight.cargo.site/t/original/i/de97fc4a2fc8215af7c69924550396b4821d77a67e9eee9f56a0a3bcfe29b159/6_1600_c.jpg" data-mid="131482792" border="0" src="https://freight.cargo.site/w/1000/i/de97fc4a2fc8215af7c69924550396b4821d77a67e9eee9f56a0a3bcfe29b159/6_1600_c.jpg" /><img width="1600" height="2399" width_o="1600" height_o="2399" data-src="https://freight.cargo.site/t/original/i/c6b7d268da34d6fa29f7f959d3658671394eaf6b6ea8fcbba4822115c7b15312/9_1600_c.jpg" data-mid="131482805" border="0" src="https://freight.cargo.site/w/1000/i/c6b7d268da34d6fa29f7f959d3658671394eaf6b6ea8fcbba4822115c7b15312/9_1600_c.jpg" /> https://georgegremin.com/Hewlett-Packard-1 Tue, 25 Jan 2022 08:18:54 +0000 georgegremin https://georgegremin.com/Hewlett-Packard-1 Hewlett Packard InnovationWeb App Art AMV Hewlett Packard: Sound in ColorLaunched in conjunction with the Reinvent Giving campaign we created a Web App at AMV London which cturned sound into&nbsp; art work from your desktop and mobile.Working with RESN Amsterdam we are able to turn any sound created through voice, such as a babies first words, or even the sound of a city, into highly personalised piece of art which can printed into a canvas and given as a present.All powered through HP Spectre 360. It won awards.&nbsp; <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/8830d5434df1f18e3f0545f8c6990d4e737f7b2fed44b7992ef6803b58c3fbc2/static1.squarespace_1000_1000.jpg" data-mid="131480895" border="0" src="https://freight.cargo.site/w/1000/i/8830d5434df1f18e3f0545f8c6990d4e737f7b2fed44b7992ef6803b58c3fbc2/static1.squarespace_1000_1000.jpg" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/7f520ab23cc604b6796fe6a7e74bdd351e4b43aa795792355fcb8e47c7cd9ac6/static1.squarespace-1_1000_1000.jpg" data-mid="131480909" border="0" src="https://freight.cargo.site/w/1000/i/7f520ab23cc604b6796fe6a7e74bdd351e4b43aa795792355fcb8e47c7cd9ac6/static1.squarespace-1_1000_1000.jpg" /><img width="745" height="447" width_o="745" height_o="447" data-src="https://freight.cargo.site/t/original/i/ae7a830116928d54ed7f60d016b1dce40f1c0bb9ee5a424876995bd9384e9e63/Screen-Shot-2017-01-12-at-12.05.11_745_745.png" data-mid="131480901" border="0" src="https://freight.cargo.site/w/745/i/ae7a830116928d54ed7f60d016b1dce40f1c0bb9ee5a424876995bd9384e9e63/Screen-Shot-2017-01-12-at-12.05.11_745_745.png" /> De https://georgegremin.com/Quboz-1 Tue, 25 Jan 2022 08:18:55 +0000 georgegremin https://georgegremin.com/Quboz-1 Quboz Innovation OOH Print HEIMAT Berlin Quboz: Feel Every BitQuboz is a french music streaming in 24-bit Hi-Res quality.Music activates every part of your brain so the idea was to map these brain waves in collaboration with a sculptor, we created an algorithm.Using this algorithm and a 3D printer we create personalised sculptors direct from your brain activity listening to music, through Quboz. <img width="1000" height="706" width_o="1000" height_o="706" data-src="https://freight.cargo.site/t/original/i/0d3a46678f398163ff37e68422c44b08c5446333599c46a5c6e5af0abb244455/print_qobuz_billboard_new_copy4_1000_1000.jpg" data-mid="131483459" border="0" src="https://freight.cargo.site/w/1000/i/0d3a46678f398163ff37e68422c44b08c5446333599c46a5c6e5af0abb244455/print_qobuz_billboard_new_copy4_1000_1000.jpg" /> <img width="1000" height="706" width_o="1000" height_o="706" data-src="https://freight.cargo.site/t/original/i/131f33e63f7a070f83e29bcafd7610ca1cd01b510e1c0efd1fe0750168a2d3dd/print_qobuz_billboard_new_copy5_1000_1000.jpg" data-mid="131483485" border="0" src="https://freight.cargo.site/w/1000/i/131f33e63f7a070f83e29bcafd7610ca1cd01b510e1c0efd1fe0750168a2d3dd/print_qobuz_billboard_new_copy5_1000_1000.jpg" /> <img width="1000" height="706" width_o="1000" height_o="706" data-src="https://freight.cargo.site/t/original/i/238f3ea98bf204d8f2abdd4f9a21a49e9c298d9131d6460f8f8179cdd06378a5/print_qobuz_billboard_new_copy6_1000_1000.jpg" data-mid="131483497" border="0" src="https://freight.cargo.site/w/1000/i/238f3ea98bf204d8f2abdd4f9a21a49e9c298d9131d6460f8f8179cdd06378a5/print_qobuz_billboard_new_copy6_1000_1000.jpg" /> <img width="1000" height="1414" width_o="1000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/55ca7c5bb6b4ebdb9529a57418d8d901b3aae35c7a4747130c1a2264cc23877b/print_qobuz_digital_billboard_lay_1000_1000.jpg" data-mid="131483512" border="0" src="https://freight.cargo.site/w/1000/i/55ca7c5bb6b4ebdb9529a57418d8d901b3aae35c7a4747130c1a2264cc23877b/print_qobuz_digital_billboard_lay_1000_1000.jpg" /> <img width="1000" height="1414" width_o="1000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/c3d4a186fd5c38afb21b7bcc8fd43dc689b46a0fb53fd4915075e1af041bc0c8/print_qobuz_digital_billboard_lay2_1000_1000.jpg" data-mid="131483514" border="0" src="https://freight.cargo.site/w/1000/i/c3d4a186fd5c38afb21b7bcc8fd43dc689b46a0fb53fd4915075e1af041bc0c8/print_qobuz_digital_billboard_lay2_1000_1000.jpg" /><img width="1000" height="1414" width_o="1000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/bbd44fa85c3eaf6c9691298f442b284017a9245dd0211dce49c488ef8da0e73e/print_qobuz_digital_billboard_lay3_1000_1000.jpg" data-mid="131483607" border="0" src="https://freight.cargo.site/w/1000/i/bbd44fa85c3eaf6c9691298f442b284017a9245dd0211dce49c488ef8da0e73e/print_qobuz_digital_billboard_lay3_1000_1000.jpg" /> <img width="1000" height="1414" width_o="1000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/d6790172045a8e77196956c8a80a5d6111519fb7b9db1ae8c2ccba9290688be6/print_qobuz_digital_billboard_lay4_1000_1000.jpg" data-mid="131483608" border="0" src="https://freight.cargo.site/w/1000/i/d6790172045a8e77196956c8a80a5d6111519fb7b9db1ae8c2ccba9290688be6/print_qobuz_digital_billboard_lay4_1000_1000.jpg" /> <img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/8c1e4bebd57fe5fd49ca8e8b8c05a0f24ac2248157d9c2fc4963a3dd9339c26a/billboard_rechte_Seite_1000_1000.jpg" data-mid="131483612" border="0" src="https://freight.cargo.site/w/1000/i/8c1e4bebd57fe5fd49ca8e8b8c05a0f24ac2248157d9c2fc4963a3dd9339c26a/billboard_rechte_Seite_1000_1000.jpg" /> https://georgegremin.com/Rexona-F1-1 Tue, 25 Jan 2022 08:18:55 +0000 georgegremin https://georgegremin.com/Rexona-F1-1 Rexona F1 InnovationSocial Immersive Game Rexona F1 Are you faster than fast? Racing drivers train their reaction times and reflexes using a Batak machine so we created an experience using the exact same mechanic. How? We developed a game that was based on Batak training to work on mobile. So, when the light flashes you move your phone as fast as you can towards it. Hit all the targets and get your overall reaction time at the end to see if they had the reflexes for F1 driving. We then invited the fastest to use our real Batak machine and the fastest of the fastest, who made qualifying, were chosen drive a real Williams F1 car in a 5 day trip to Dubai. Massa and Bottas helped out too. 500K game plays in total.&nbsp; Game <img width="1000" height="417" width_o="1000" height_o="417" data-src="https://freight.cargo.site/t/original/i/113a095bd4a9712faf41935bfef2d0448b030b13a3dbd18a2f36898a79eccce8/image-asset_1000.jpg" data-mid="131484222" border="0" src="https://freight.cargo.site/w/1000/i/113a095bd4a9712faf41935bfef2d0448b030b13a3dbd18a2f36898a79eccce8/image-asset_1000.jpg" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/94c2315706e1510f41f6d9bcb7c9656b33f99220c89928551c3c2f5d9eb15d9d/Rexona_Social_posts3_1000.jpg" data-mid="131484230" border="0" src="https://freight.cargo.site/w/1000/i/94c2315706e1510f41f6d9bcb7c9656b33f99220c89928551c3c2f5d9eb15d9d/Rexona_Social_posts3_1000.jpg" /><img width="500" height="236" width_o="500" height_o="236" data-src="https://freight.cargo.site/t/original/i/7b78152ea3ce0403353740887230822296088d3270a99fa45f5ce2ffe6dd3a0a/image-asset.gif" data-mid="131484231" border="0" src="https://freight.cargo.site/w/500/i/7b78152ea3ce0403353740887230822296088d3270a99fa45f5ce2ffe6dd3a0a/image-asset.gif" /><img width="500" height="236" width_o="500" height_o="236" data-src="https://freight.cargo.site/t/original/i/956022d9c9d589b9f9dd5b0b2c7fa59352fff06918585bc949febaae637a6c86/image-asset-1.gif" data-mid="131484232" border="0" src="https://freight.cargo.site/w/500/i/956022d9c9d589b9f9dd5b0b2c7fa59352fff06918585bc949febaae637a6c86/image-asset-1.gif" />