Rexona F1
Innovation
Social
Immersive
Game
Innovation
Social
Immersive
Game
Rexona F1
Are you faster than fast?
Racing drivers train their reaction times and reflexes using a Batak machine so we created an experience using the exact same mechanic. How? We developed a game that was based on Batak training to work on mobile.
So, when the light flashes you move your phone as fast as you can towards it. Hit all the targets and get your overall reaction time at the end to see if they had the reflexes for F1 driving.
We then invited the fastest to use our real Batak machine and the fastest of the fastest, who made qualifying, were chosen drive a real Williams F1 car in a 5 day trip to Dubai.
Massa and Bottas helped out too.
500K game plays in total.
Game
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Are you faster than fast?
Racing drivers train their reaction times and reflexes using a Batak machine so we created an experience using the exact same mechanic. How? We developed a game that was based on Batak training to work on mobile.
So, when the light flashes you move your phone as fast as you can towards it. Hit all the targets and get your overall reaction time at the end to see if they had the reflexes for F1 driving.
We then invited the fastest to use our real Batak machine and the fastest of the fastest, who made qualifying, were chosen drive a real Williams F1 car in a 5 day trip to Dubai.
Massa and Bottas helped out too.
500K game plays in total.
Game
