L’Oréal
OOH
Press
OOH
Press
McCann London
L'Oréal UK Brand
A brand campaign redefining the iconic Because You're Worth It line and using close up shots and statement headlines to break away from previous work.
This campaign was to counteract the perfect beauty ideal.
The aim was to build self-worth and make women less critical of their choices, encouraging them to think they are worth more.
Also by turning the line into a hashtag, a first, we encouraged people to fill the comments sections of hate enfocing publications, like the Daily Mail with positive reinforcement.
Than the usual critical bile.
It was worth it.
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L'Oréal UK Brand
A brand campaign redefining the iconic Because You're Worth It line and using close up shots and statement headlines to break away from previous work.
This campaign was to counteract the perfect beauty ideal.
The aim was to build self-worth and make women less critical of their choices, encouraging them to think they are worth more.
Also by turning the line into a hashtag, a first, we encouraged people to fill the comments sections of hate enfocing publications, like the Daily Mail with positive reinforcement.
Than the usual critical bile.
It was worth it.
