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BEATS by Dre: La Cuisine des Cavernes with Sébastien Chabal


Made at R/GA London and part of the #TheGameStartsHere campaign we turned rugby legend Sebastien Chabal into a chef and created his very own cookery show where he destroyed his rivals in the classic French way.

Cooking them.

Seeded online with each episode premiering on Canal+ on French TV.

Result: Over 3.5 million views on youtube and selected amongst the Best Thing Seen on French TV for that year.

Bon. 

Roast Beef



Kiwi Smoothie



Smoked Springbok



Wallaby Meatballs



Tactical press ad for the final, which was faetured on France's most read sports newspaper L'Equipe's back cover.














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