BEATS by DRE
Content
Series
Press
Content
Series
Press
R/GA
BEATS by Dre: La Cuisine des Cavernes with Sébastien Chabal
Made at R/GA London and part of the #TheGameStartsHere campaign we turned rugby legend Sebastien Chabal into a chef and created his very own cookery show where he destroyed his rivals in the classic French way.
Cooking them.
Seeded online with each episode premiering on Canal+ on French TV.
Result: Over 3.5 million views on youtube and selected amongst the Best Thing Seen on French TV for that year.
Bon.
Roast Beef
Kiwi Smoothie
Smoked Springbok
Wallaby Meatballs
Tactical press ad for the final, which was faetured on France's most read sports newspaper L'Equipe's back cover.
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BEATS by Dre: La Cuisine des Cavernes with Sébastien Chabal
Made at R/GA London and part of the #TheGameStartsHere campaign we turned rugby legend Sebastien Chabal into a chef and created his very own cookery show where he destroyed his rivals in the classic French way.
Cooking them.
Seeded online with each episode premiering on Canal+ on French TV.
Result: Over 3.5 million views on youtube and selected amongst the Best Thing Seen on French TV for that year.
Bon.
Roast Beef
Kiwi Smoothie
Smoked Springbok
Wallaby Meatballs
Tactical press ad for the final, which was faetured on France's most read sports newspaper L'Equipe's back cover.
