BEATS by Dre
Global
Campaign
Global
Campaign
R/GA
BEATS by Dre: Rugby Word Cup
The Game Starts Here was a multi platform brand campaign co-created at R/GA London & LA, which started with three epic films.
Seeded through digital content and social activations we told the story of how the game begins far away from the glare of stadium lights.
Results: The brands most watched and shared sports campaign and the most successful RWC campaign globally to date.
Total online interactions 663million, 32million views, fan growth 454K and sales rose 25%
Films directed by André Stringer
New Zealand
France
England
OOH Campaign
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My tactical OOH created for the final and displayed on the biggest poster site in the world.
Times square in New York.
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BEATS by Dre: Rugby Word Cup
The Game Starts Here was a multi platform brand campaign co-created at R/GA London & LA, which started with three epic films.
Seeded through digital content and social activations we told the story of how the game begins far away from the glare of stadium lights.
Results: The brands most watched and shared sports campaign and the most successful RWC campaign globally to date.
Total online interactions 663million, 32million views, fan growth 454K and sales rose 25%
Films directed by André Stringer
New Zealand
France
England
OOH Campaign
My tactical OOH created for the final and displayed on the biggest poster site in the world.
Times square in New York.
